Two of my main loves in life would be makeup along with dogs. I love both and so the fact that I can use and buy makeup that means that I can fulfill my love for makeup and all things beauty related without any damage coming to the adorable dogs in the world is a win-win situation for me. I love the fact that brands are so aware of what is going on in the world and making a very clear point that they don't test on animals. The brands that aren't cruelty free will be trading in countries where it isn't illegal to carry out animal testing. Since March 2013 it is illegal to carry out animal testing in the UK and all other states in the European Union. This means brands that aren't cruelty free, trade in places like china who do still test on animals which I try not to think about because I think it is disgusting and unnecessary.
1. Urban Decay
Now of course this one had to be first on my list. I did work for the brand for four years and I realised it really is such an amazing brand. I'm pretty sure I love every product that they do, from there amazing perversion mascara to there amazing optical illusion foundation brush. Wendy Zomnir, who created Urban Decay in 1996, is a strong believer of empowering women as well. She created "the ultraviolet edge" which is a global initiative to empower women. Not only is the brand completely cruelty free but it has a wide range of vegan products as well. If you ever need to know what products are vegan it should be displayed on the counter, however if it isn't then just ask a Urban Decay representative and they will be able to find you you perfect vegan makeup routine.
Next on the list is Kiko. I love there products as they are all so affordable and I have found that even though there is a deduction in price there never skimp on there quality. The only problem with Kiko is that there isn't as many stores as other brands which does mean when I find one I try out new bits and pieces and see what catches my eye. I don't mind getting my essentials online as I know that I love the product and that it works with my skin type, skin tone etc. My biggest recommendations from Kiko would be there Unlimited Foundation, their lip-liners and their blushers. The foundation is a really good coverage and lasts all day for me. The lip-liners are amazingly good value for money and are really long-lasting but not too drying and lastly the blushers and so pigmented and easy to blend, they also come in amazing colors.
3. Body shop
I'm sure everyone is aware that this brand is cruelty free as they shout it from the rooftops. They also have started a petition to get 8 million signatures to get animal testing banned worldwide which I think is an amazing campaign and I have definitely signed it myself. 80 percent of the world still don't have laws against animal testing which is a crazy amount so their aim is to get those 8 million signatures to present the UN this year. Not only has this brand done so much to help fight animal testing but the products are amazing to. One of my summer staples is there body sorbet in pina colada which they had last year and I hope never to run out of it. Also their skincare is amazing and really affordable, I love their tea tree range for acne as I really does help.
This is another amazing brand which I still think doesn't get enough recognition. The products are gorgeous and even though they are now under the Estee Lauder umbrella they still remain cruelty free. Some of my favorite products from this brand would be there pallets, blushers and there mascara. The chocolate bar palette and sweet peach palette are by far in my top 5 favorite makeup palettes, the pigment is amazing and color selection in the palettes are great. I personally believe the palettes are on par with the Urban Decay Naked palettes. I love the blushers as they are so easy to blend and I loved the blusher, bronzer and highlighter trio they released with there sweet peach range. The "better than sex" mascara is a well known product from the brand and for good reason. It gives great volume and length to my lashes and it also comes in a waterproof formula as well now.
This is another one that I'm sure you are aware is cruelty free. Now I will say I haven't been that impressed with their makeup items, however the other products they sell are brilliant. I feel they are most well known for their bath products such as their bath bombs and shower gels. I think my favorite bath bomb of theirs will always be twilight, even though I do love there seasonal items especially the Christmas selection. I think another great product that they sell are their face masks, they do different face masks for different skin concerns. For example I bought one for my mum and she suffers with rosacea, I brought her the "rosy cheeks" face mask and she loved it. It is such a great brand and I always find no matter where I go the staff are always so friendly and always happy to help as well. Well... I suppose they would be when they get to play with bath bombs for work, it must be a great job.
So these are my top 5 cruelty free makeup brands. I really can't recommend them all enough. I always say as well don't be scared off by the umbrella the brand is under as well, as the brands themselves will still be cruelty free. As always I hope you enjoyed reading my blog post and I would love to know what your favorite cruelty free brands are as there are plenty out there.